Sony Electronics has officially unveiled the RX1R III, the third generation of its acclaimed RX1R camera series, featuring impressive specifications aimed at professional photographers. This compact powerhouse is equipped with a 61-megapixel, 35 mm full-frame Exmor R™ back-illuminated CMOS image sensor and the BIONZ XR™ image processing engine, both designed to deliver remarkable image quality with high resolution and sensitivity, low noise, and extensive dynamic range.
A standout feature of the RX1R III is its Step Crop Shooting function, which allows users to quickly switch between three prime lens equivalents—35 mm, 50 mm, and 70 mm—through custom buttons. This enhances versatility while maintaining the fixed lens format. Photographers can also work in RAW format to adjust focal lengths during post-processing, providing additional creative control.
Moreover, the camera’s AI-processing unit, characteristic of Sony’s Alpha series, facilitates sophisticated subject tracking, recognizing not only faces but also the movement of human subjects and other objects, even when their faces aren’t visible. With 693 phase-detection autofocus points that cover approximately 78% of the frame, the RX1R III ensures accurate focus in various shooting scenarios.
Crafted from lightweight, sturdy magnesium alloy, the camera features a minimalistic design with streamlined controls embedded into its body for enhanced usability. An electronic viewfinder with high resolution and contrast makes composing shots easier, while the inclusion of twelve built-in Creative Looks provides photographers with versatile stylistic options.
Supporting Sony’s environmental initiatives, the RX1R III is produced in facilities powered entirely by renewable energy, and its packaging utilizes eco-friendly materials. It also prioritizes accessibility, incorporating features like Screen Reader functionality to assist visually impaired users.
The RX1R III is set to debut in July 2025, priced at approximately $5,099.99 in the U.S. Market. Optional accessories, such as a dedicated thumb grip and body case, will also be available around that time to enhance the user experience. This latest iteration reaffirms Sony’s commitment to innovation while catering to the diverse needs of photographers who demand rich features in a compact design.
This announcement reflects a broader trend in the camera industry towards integrating advanced technology with user-friendly design, ensuring that creators continue to find joy and inspiration in their photography endeavors.