SoFi Technologies, Inc. (NASDAQ: SOFI), a leading provider of digital financial services, announced its impressive third-quarter financial results for 2025 during a conference held in San Francisco. CEO Anthony Noto shared insights into the company’s growth and innovative strategies, highlighting record achievements in revenue and member acquisition.
In the third quarter, SoFi reported adjusted net revenue of $950 million, marking a 38% increase compared to the previous year. The company added 905,000 new members, bringing its total to over 12.6 million, which represents a 35% year-over-year growth. Notably, 1.4 million new products were added during the same period, escalating the total number of products to approximately 18.6 million—a significant 36% increase from the prior year.
SoFi’s integrated financial services model contributed to high product adoption, with around 40% of new products being opened by existing members. The company continued to innovate with offerings such as Cash Coach, Level 1 Options, and enhanced access to alternative investments, which are set to deepen member engagement.
The quarter also saw a new milestone in fee-based revenue, reaching $408.7 million, an increase of 50% year-over-year. The Loan Platform Business (LPB) was a key driver, originating $3.4 billion in loans and generating revenue of $167.9 million in the third quarter alone—up 29% from the second quarter. LPB’s annualized pace of originations exceeded $13 billion, further contributing to SoFi’s growing profitability.
SoFi achieved record total loan originations of $9.9 billion in Q3, reflecting a robust demand across personal, student, and home loans, with personal loans hitting an all-time high of $7.5 billion. The introduction of responsive features like interest-only periods and flexible repayment options played a crucial role in attracting borrowers.
The company also highlighted its advancements in cryptocurrency and artificial intelligence. SoFi Pay, a service enabling fast, low-cost international remittances via blockchain, launched successfully, and plans for a full rollout of SoFi Crypto to allow members to engage in the cryptocurrency market are underway.
Brand awareness for SoFi soared to an all-time high of 9.1%, up more than fourfold in four years, bolstering its efforts to become a household name in financial services. With improved credit performance reported—evidenced by a decrease in charge-off rates—SoFi continues to demonstrate resilience in navigating the financial landscape.
Looking ahead, SoFi increased its 2025 guidance, expecting to add at least 3.5 million new members and target adjusted net revenue of approximately $3.54 billion, which would mark a 36% annual growth. The company is confident in its ability to maintain momentum through ongoing investments in technology and innovation.
SoFi’s remarkable growth trajectory reflects its commitment to simplifying financial services for its members while expanding into new technological frontiers. These initiatives position SoFi not only as a leader in financial services but also as a pivotal player in the evolving landscape of fintech.