Sofar Sounds is making its Pittsburgh debut with a surprise Aug. 23 concert, part of a fresh collaboration with Sheetz. The exact venue will be revealed the day of the show, and tickets won’t be sold in advance. Fans can enter to win via sofarsounds.com/comp/sheetz-pittsburgh, with the entry period closing Aug. 19 at 6 p.m.
The Pittsburgh event marks Sofar’s launch in the city, bringing intimate, live music experiences to unconventional spaces and giving local talent a platform to gain exposure. This concert is the latest installment in Sheetz’s “Sheetzertainment” series, which mixes live performances with unique activations across the retailer’s footprint.
Sheetz opened Sheetzertainment with a surprise, one-night concert outside a Pittsburgh Sheetz store featuring The All-American Rejects as part of the House Party Tour, reflecting the chain’s broader push to blend retail with immersive experiences.
Sheetz, headquartered in Altoona, is a family-owned company employing more than 26,000 people and operating over 790 stores across Michigan, Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina. The chain is ranked No. 12 on the 2025 Convenience Store News Top 100 list.
This partnership highlights a growing trend of retailers collaborating with live-entertainment platforms to create unique customer experiences while supporting local artists. For Pittsburgh, the Sofar-Sheetz collaboration promises another distinctive, community-focused event in a city already known for its vibrant music scene.
Summary: Sofar Sounds launches in Pittsburgh with a day-of reveal concert tied to Sheetz’s experiential marketing push, offering a chance to win tickets through a sweepstakes as part of the Sheetzertainment series. The move reinforces the city’s growing appetite for innovative, intimate live music experiences connected to local brands and retailers. Positive note: the collaboration underscores opportunities for local artists and fans to engage with music in new, unconventional spaces.