McDonald’s is set to make a long-awaited comeback for its popular Snack Wraps, a beloved item that fans have missed since its discontinuation in 2016. The fast-food giant has announced that the Snack Wrap will return in 2025 under the revamped “McCrispy” line, rebranded as the “McCrispy Snack Wrap.”
The return of this fan-favorite is a response to the overwhelming demand from customers, with McDonald’s USA President Joe Erlinger acknowledging the “cult following” the Snack Wrap has garnered. He shared that he receives numerous emails asking about the product, confirming the news to ABC News.
Originally launched in 2006, the Snack Wrap featured options of grilled or crispy chicken paired with ranch or honey mustard sauce, with a beef option briefly introduced in 2013 before being discontinued. Reports suggest that the time-intensive preparation process contributed to its removal from the menu.
McDonald’s Senior Marketing Director Guillame Huin credited the passionate community of Snack Wrap enthusiasts on social media for influencing the decision to bring back the item. He emphasized that fans and their persistent requests played a crucial role in reintegrating the Snack Wrap into the menu, stating that customer feedback was a vital part of internal discussions at McDonald’s.
As the excitement builds towards its 2025 release, many fans see this as a victory for their loyalty, showcasing how consumer voices can lead to changes in major corporations. The anticipation surrounding the McCrispy Snack Wrap suggests a positive shift towards responsiveness in fast-food offerings, highlighting the importance of customer engagement in shaping menus.
In summary, the return of the Snack Wrap, now under the McCrispy brand, promises to bring back fond memories for fans while also showing how consumer feedback can effect change in the fast food industry.