McDonald’s has officially announced the return of its popular Snack Wraps after an eight-year hiatus, much to the delight of its fans. Set to debut in 2025 as the “McCrispy Snack Wrap,” this beloved item will be part of the brand’s new McCrispy line and will be available in markets worldwide.
The Snack Wrap initially launched in 2006, featuring options of grilled or crispy chicken, along with ranch or honey mustard sauces. A beef variant was briefly introduced but was discontinued in 2013. The wrap was removed from menus in 2016, primarily due to the complexity involved in its preparation, which included steaming tortillas and assembling various components.
Joe Erlinger, President of McDonald’s USA, recently confirmed the wraps’ comeback, highlighting the significant interest from customers. He noted that the Snack Wrap has developed a “cult following” and mentioned that he has received numerous emails from fans yearning for its return. This sentiment was echoed by McDonald’s Senior Marketing Director, Guillame Huin, who acknowledged the influence of social media and fan petitions in bringing the product back to the menu.
The specific release date remains unannounced, but fans can look forward to enjoying this nostalgic favorite once again in 2025.
This revitalization of a classic menu item illustrates how powerful consumer feedback can be in shaping corporate decisions, encouraging fast-food chains to stay responsive to their customer base. The excitement surrounding the return of the Snack Wrap serves as a reminder of the joy that beloved foods can bring to fans, and the anticipation only adds to its eventual comeback celebration.