Sleeplessness Soars: Unlocking the Secrets of the Sleep Industry

The lucrative sleep industry continues to expand, fueled by a surge in insomnia and a host of sleep-related products, including sunrise alarm clocks, specialty mattresses, and REM-tracking devices. But as this sector grows, questions arise regarding the effectiveness of these products and the actual sleep needs of individuals.

In the concluding episode of Season 8 of the Quartz Obsession podcast, host Rocio Fabbro interviews Dr. Michael Breus, a clinical psychologist and sleep specialist. Together, they address key questions surrounding the evolving understanding of sleep: Why is there a booming market for sleep products? Do these items contribute to better sleep? What processes occur in our brains and bodies while we sleep?

Dr. Breus highlights that our modern challenges with insomnia differ greatly from historical patterns. He attributes part of this to the advent of artificial light, which changed sleeping habits significantly after the industrial revolution. Prior to this, sleep disturbances were rarely acknowledged, but with more late-night work opportunities and changing societal norms, sleep disorders became commonplace.

Today’s sleep patterns indicate a rise in sleep-related issues, largely influenced by stress and lifestyle changes, with Dr. Breus estimating that up to 75% of insomnia cases stem from anxiety or depression. Environmental factors, such as increased screen time and alcohol consumption, also play a significant role.

During the discussion, Dr. Breus notes the common habit of scrolling through devices to distract from racing thoughts, which can hinder sleep. He suggests avoiding screens before bedtime and instead fostering an environment conducive to relaxation. Interestingly, he shares that while he advocates against phones in the bedroom, he is open to sleeping with the television on, noting how it can provide a calming background, especially for those with an active “monkey mind.”

Dr. Breus, who holds a PhD in clinical psychology and is uniquely board certified in sleep medicine, explains that a combination of understanding sleep from both a medical and psychological perspective allows him to offer effective treatments. His philosophy emphasizes that restoring sleep can dramatically improve one’s overall quality of life.

He also discusses cultural variations in sleeping patterns, comparing practices such as siestas in Latin America to concepts of biphasic sleep observed in medieval times. This historical insight informs how we might reconfigure our approach to sleep in a contemporary context.

Looking forward, Dr. Breus outlines promising research directions, including the potential for new pharmaceuticals targeting specific types of insomnia and innovations in wearable technology that aim to enhance relaxation. He emphasizes the importance of personal responsibility in managing sleep quality, suggesting that positive changes can be achieved through consistent habits.

In conclusion, Dr. Breus provides actionable strategies for better sleep, including waking up at the same time every day, limiting caffeine, reducing alcohol intake, incorporating exercise, and establishing a calming morning routine. With discipline and commitment to these suggestions, he believes many can significantly improve their sleep within weeks.

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