The anticipation for the new DC Universe is skyrocketing, as reflected in the staggering numbers from the recent teaser trailer for “Superman.” Filmmaker James Gunn shared on social media that the trailer secured over 250 million views within its first day, making it the most viewed and most discussed trailer in DC and Warner Bros. history.
Gunn expressed gratitude to fans, highlighting the impressive engagement that accompanies such a milestone—a million social media posts about the trailer. He emphasized the team’s excitement to share the film, which is set for release on July 11.
This remarkable viewership outpaced several other major film trailers launched in the same period. For context, the trailer for “Joker: Folie à Deux” gathered 167 million views within its first 24 hours, while the trailer for “Inside Out 2,” which is currently the highest-grossing movie with $1.6 billion globally, garnered 157 million views. The all-time record remains held by Marvel’s “Deadpool and Wolverine,” which reached 365 million views.
The trailer introduced audiences to David Corenswet as the new Superman, alongside Nicholas Hoult as Lex Luthor and various heroes including Krypto the Superdog, Hawkgirl, Green Lantern Guy Gardner, Mister Terrific, and Metamorpho. It also offered a glimpse into the budding romance between Superman and Lois Lane, played by Rachel Brosnahan.
Gunn intends to honor the expansive mythology of Superman in this new film, which he believes has been underrepresented in previous adaptations. He promises to explore dynamics between Superman and other superheroes—both friendships and rivalries—while incorporating beloved elements from the comics in a grounded manner.
Fans have much to look forward to in the coming months as this film aims to reinvigorate the excitement around the DC Universe and deliver a compelling narrative that resonates with both long-time fans and new audiences alike.
In summary, the successful teaser trailer launch highlights a revitalization in the DC Universe that many superhero movie enthusiasts will watch closely as July approaches.