Singapore has seen a notable decline in travel interest from U.S. tourists, leading the trend across Southeast Asia, according to fresh travel data. Factors contributing to this decline include rising costs, heightened regulations, and a perception of limited novelty in Singapore as a destination. On the other hand, countries like Vietnam and the Philippines are attracting a growing number of American travelers, driven by their affordability, emerging beach destinations, and cultural richness, which appeal to U.S. tourists seeking immersive and budget-friendly experiences.
In a related trend, a recent survey revealed that Singaporeans are also decreasing their interest in visiting the United States. Only 7% reported an increased interest in traveling to the U.S. in 2025, while a significant 55% noted a decline. This situation stands in stark contrast to other Southeast Asian nations, where interest in U.S. travel remains relatively steady. For instance, the survey indicated that 57% of Vietnamese respondents and 49% of Filipino respondents expressed an increased desire to visit the U.S., likely due to strong connections with existing communities there.
The decline in interest from Singaporeans is primarily influenced by concerns over personal safety. Living in one of the safest countries globally, Singaporeans have high expectations regarding security while traveling. The U.S., however, faces challenges with issues such as mass shootings and violent crime, which have made many Singaporean travelers reconsider their travel plans. Reports of discrimination and scrutiny regarding U.S. immigration processes further contribute to the unease.
Interestingly, financial considerations do not play a substantial role in Singaporeans’ travel decisions. As holders of a powerful passport and residents of a high-income nation, budget constraints are less of an issue. Instead, the focus is on safety and overall travel experience, leading to a growing reluctance to choose the U.S. as a destination.
As global travel rebounds post-pandemic, the United States faces an opportunity to address these concerns and work to restore the allure of its destinations for international travelers. This potential for improvement suggests that with the right measures, including enhanced safety protocols and welcoming policies, the U.S. can rebuild trust and reestablish itself as a preferred travel destination.