During the upcoming 13th round of Serie A fixtures, players in the league will sport a distinctive red stripe across their cheeks as part of the ongoing “Un Rosso alla Violenza” (A Red Against Violence) campaign. This initiative, now in its eighth year, aims to shine a light on the pressing issue of physical and psychological abuse against women in Italy.
The Lega Serie A has shared some alarming statistics to highlight the continued relevance of this campaign. A recent statement revealed that 98 women lost their lives due to violence in Italy in 2024, and an alarming 86% of these cases involved a loved one or family member. Furthermore, data suggests that around 31.5% of women experience some form of physical or sexual abuse during their lives, yet over 28% choose to remain silent about their trauma.
Lorenzo Casini, the President of Lega Serie A, emphasized the role of football as a powerful social force, capable of reaching millions. He stated, “Football is not just a sport; it is also a powerful social phenomenon which can spread essential values such as mutual respect, solidarity, and non-discrimination.” This campaign reflects the league’s commitment to addressing societal issues and promoting positive change.
Through the visibility of this initiative, Serie A not only engages fans but also fosters important conversations around respect and safety for women. As the league continues to leverage its platform for social good, it ignites hope for a future where violence against women is no longer tolerated, and support for survivors is strengthened.
In summary, Serie A’s red stripes represent a powerful statement against violence toward women, urging fans and society to reflect on and address this critical issue. The campaign stands as a beacon of awareness and solidarity, with the potential to inspire change and promote a culture of respect.