SeatGeek is expanding its NIL discount-code program for college football ahead of Week 1 of the 2025 season, signing a new group of stars from the SEC and Big Ten to promote a 10% discount code (capped at $25) on social media. The roster includes LSU linebacker Whit Weeks, Alabama linebacker Deontae Lawson, Michigan running back Justice Haynes, Texas running back CJ Baxter, Auburn wide receiver Cam Coleman, Georgia linebacker CJ Allen, Nebraska cornerback Ceyair Wright, Texas A&M linebacker Taurean York, Oklahoma safety Robert Spears-Jennings, Ohio State wide receiver Brandon Inniss and Tennessee linebacker Arion Carter. The initiative is facilitated by Paciolan, Learfield and Playfly.
The program’s message is clear: NIL offers a direct way for fans to connect with players they follow, and SeatGeek says the approach has yielded strong engagement. A company spokesperson highlighted that when athletes promote SeatGeek, fan response is robust and the sponsorships drive tangible results for partners. Last season’s NIL effort generated more than 6 million video views, and with strong engagement metrics, SeatGeek decided to broaden the program for the 2025 season.
Several of the athletes bring notable on-field credentials into the initiative. Weeks topped the SEC with 61 total tackles last season and was among the league’s top tacklers. York ranked 12th in the conference with 82 total tackles. Haynes helped Alabama with seven rushing touchdowns before transferring to Michigan. Coleman arrived at Auburn as a highly touted recruit and carries a notable market value; his On3 NIL Valuation stands at about $1.8 million, placing him at No. 33 in the On3 NIL 100 and No. 23 among college football players. Lawson carries an On3 NIL Valuation around $882,000, ranking him No. 93 in college football ahead of his redshirt senior year.
This rollout reflects a broader trend in college sports branding, where players’ marketability and fan engagement continue to grow as NIL rights mature. The inclusion of these players from multiple programs signals SeatGeek’s aim to pair recognizable names with tangible fan-facing perks, while offering the athletes a platform to monetize their growing profiles. For fans, the discount codes provide a practical incentive to engage with the brand and follow the athletes across social channels.
Additional comments and value:
– The program helps blend entertainment with commerce, leveraging star power to boost engagement for both SeatGeek and its collegiate partners.
– Sports brands should note that NIL valuations and follower engagement can fluctuate; the codes provide a measurable, transparent way to track impact.
– If you’re writing about this, emphasize how fan interaction, ticketing, and ancillary revenue streams intersect in the evolving NIL landscape.
Summary: SeatGeek expands its NIL discount-code program with a strong slate of high-profile players ahead of the 2025 season, aiming to boost fan engagement while giving student-athletes a platform to monetize their growing brands. The move underscores the continued maturation of NIL partnerships in college football and the potential for brands to connect with fans through recognizable players. The overall sentiment is positive, highlighting opportunity and industry momentum.