A professor from the University of Virginia has highlighted the Savannah Bananas as not just an entertainment team, but also a fascinating case study in innovative business practices. The team, known for their unique and lively approach to baseball, recently entertained crowds at Nationals Park and is set to perform at the Orioles’ stadium later this summer.
Les Alexander, a business professor at the Darden School of Business, believes that the Bananas offer numerous lessons that extend beyond the realm of sports. He noted their creative elements, such as pitchers on stilts, choreographed dance routines, and unique rule changes, which aim to enhance the overall experience for fans.
One of the standout aspects of the Savannah Bananas’ strategy is their focus on minimizing the common pain points associated with attending a game. “They think about everything from parking to concessions to your in-seat experience,” Alexander explained. He appreciates their decision to implement a two-hour time limit on games to ensure a quicker, more engaging experience.
Alexander, who attended a recent Banana Ball game in Washington, was particularly impressed by the team’s follow-up messaging, including a handwritten note from a player thanking attendees for their support—a gesture he feels is often lacking in larger sports franchises like the NFL and Major League Baseball.
With stadiums sold out across the country, including over 80,000 fans attending two games at Nationals Park in June, the Savannah Bananas are certainly making a mark. Alexander has been working for six months on a case study about the team, which he intends to share with University of Virginia alumni this fall and later with students.
Through his observations, Alexander emphasizes that the core of the Bananas’ success lies in their willingness to innovate and experiment, along with a strong commitment to customer service. Their ability to recognize fans as valued partners and actively work to enhance their experience is a valuable lesson for aspiring business leaders.
This story illustrates how innovative thinking and customer-centric approaches can lead to success beyond traditional business models, providing hope and inspiration that creative practices can transform industries.