Recently, the tech giant Samsung has come under scrutiny for its latest advertising efforts, which appear to rely heavily on artificial intelligence in a way that many consumers find unsatisfactory. In an attempt to promote the AI capabilities of the upcoming Galaxy S26 series, Samsung released a series of ads on social media that have drawn significant criticism for their poor execution.
One such ad, titled “Brighten Your After Hours,” aimed to showcase the new phone’s capability of enhancing dark videos. However, the execution fell flat, raising questions about the quality of the AI-generated content. Viewers were quick to point out inconsistencies within the visuals, such as inexplicably shiny suits on skateboarding figures and a sudden transition from a paved to a cobbled road. Rather than enhancing the product’s appeal, the poorly rendered imagery has overshadowed the intended message.
Audiences took to social media to voice their disappointment, with comments highlighting the disconnect between the ad’s promises and its execution. Many expressed regret at considering a switch from iPhone to Samsung, instead labeling the advertisement as subpar and unconvincing. The ad concludes with the provocative question, “Can your phone do that?” which some critics found ironic given the apparent limitations of Samsung’s own AI capabilities.
This backlash raises broader questions about the direction advertising may take as major brands explore artificial intelligence. If industry leaders like Samsung and Coca-Cola produce such underwhelming content, concerns grow regarding the quality and authenticity of future advertisements. The overall sentiment suggests a troubling trend, where the excitement of technological advancement may not translate into effective communication in marketing.
In a rapidly evolving technological landscape, it remains essential for companies to ensure that their promotional materials genuinely reflect the quality and capabilities of their products. As consumers become increasingly discerning, it is crucial for brands to prioritize clarity and authenticity in their messaging to foster trust and maintain customer interest.