Salma Hayek Pinault is back in the limelight, celebrating the launch of the Kahlúa Dunkin’ Caramel Swirl Cream Liqueur, a delightful blend that’s been coined “Kahlunkin’.” The Academy Award-nominated actress, producer, and director continues her partnership with Kahlúa®, the world’s leading coffee liqueur, in a vibrant new campaign that emphasizes the joyous fusion of flavors from both Kahlúa and Dunkin’.
The campaign, designed by Wieden + Kennedy London and directed by Rodrigo Valdes, introduces a playful telenovela-inspired spot. It opens with a group relaxing when a luscious liquid resembling Kahlúa is mysteriously poured. Suddenly, Hayek burst onto the scene, playfully challenging the notion that the drink is Kahlúa, only to later reveal the pourer in a Dunkin’ coffee cup costume. This clever twist encapsulates the essence of Kahlunkin’, highlighting the unique blend of Kahlúa’s coffee and rum with Dunkin’s signature Caramel Swirl flavor and cream.
“It was such a joy to celebrate moments of connection with Kahlúa once again, plus a wink of Dunkin’ humor along the way,” said Hayek, expressing her delight in the playful spirit of the campaign.
In an effort to create excitement around Kahlunkin’, Kahlúa is partnering with NBCUniversal, with promotions running on various channels. An engaging feature on Bravo’s “Watch What Happens Live” on October 23 promises to unveil the mystery behind “Who Is In The Cup.” Additionally, the new liqueur will be available at prominent food and beverage festivals including the New York City Wine & Food Festival and ChainFest LA.
On October 21, a pop-up experience at Grand Central Terminal in NYC will invite guests to sample the new creamy drink, which pairs perfectly with Dunkin’ MUNCHKINS® Donut Hole Treats. As Caroline Begley, Vice President of Marketing for Kahlúa, noted, the collaboration has infused excitement and glamour into the launch of Kahlunkin’.
Kahlúa Dunkin’ Caramel Swirl Cream Liqueur can be enjoyed on its own, chilled, or over ice, and is available nationwide at various retailers. Consumers can learn more and participate in the “Who Is In The Cup” campaign by visiting Kahlúa’s website and entering a chance to win a year of free Dunkin’ coffee.
Kahlúa, established in Mexico in 1936 and renowned for its rich flavors derived from 100 percent Arabica coffee beans, is committed to sustainable practices and improving the conditions of coffee farmers. Its collaboration with Dunkin’ not only highlights a delightful flavor union but also exemplifies the spirit of creativity and connection in today’s beverage culture. As this new confectionery concoction finds its way into celebrations, it promises to bring laughter, connection, and a twist of fun to gatherings.