Salesforce has reignited discussions to acquire data-management software firm Informatica, as indicated by recent reports. While some analysts express concerns that this acquisition could put pressure on Salesforce’s stock, they believe it could strengthen its artificial intelligence initiatives significantly.
The acquisition’s context has changed since April 2024, as Salesforce can potentially acquire Informatica at a lower per-share price now. Following Friday’s trading, Informatica’s stock surged by over 17%, closing at $22.55, while Salesforce’s stock saw a decline of 3.6% to $273.13.
The rising trend of generative AI showcases a growing need for businesses to leverage proprietary data to develop and refine AI models. Informatica specializes in helping companies gather, classify, and enhance their data from multiple sources, making it an attractive partner for Salesforce. Notably, Salesforce has already integrated Informatica’s products into its offerings through an existing marketing collaboration.
According to RBC Capital analyst Rishi Jaluria, the ascent of generative AI has prompted software firms to prioritize data management, enabling enterprises to optimize their data frameworks. An earlier report from April 2024 suggested Salesforce was considering a purchase offer in the mid-$30s range per share for Informatica when shares peaked near $40.
Informatica’s cloud business, projected to grow 25% year-over-year this fiscal year, is estimated to bring annual recurring revenue of around $1 billion, which could be valued between six to seven times, alongside the rest of the business estimated at one to two times. Analyst Pinjalim Bora from JPMorgan specified that this points toward a potential offer valuation between $20 and $26 per share. However, he noted Informatica has faced operational challenges due to the rapidly evolving data environment.
Despite Salesforce’s stock retreating by 17% in 2025 so far, Informatica’s recent stocks growth is a positive indicator of resilience. Analysts suggest that regulators would likely approve a potential deal, especially given a more favorable view of large mergers under the current administration.
Salesforce is anticipated to see a modest revenue increase of 1% from AI products in fiscal 2026, with overall revenue projected to grow about 8%. The company’s strategic pivot towards utilizing AI agents instead of generative AI copilots positions it at the forefront of the industry’s shift, especially after launching Agentforce and its upgraded version, Agentforce 2.0, aimed at enhancing workflow efficiency.
Salesforce continues to remain a key player in the AI market, and its potential acquisition of Informatica may provide significant opportunities for innovation and growth in the ever-evolving tech landscape.