S.Coups, a prominent member of the K-pop group Seventeen, recently made headlines with his unexpected and impressive debut at Milan Fashion Week. Representing BOSS, a renowned fashion brand, S.Coups closed the BOSS 2026 Spring/Summer fashion show as the final model, marking a significant milestone as the first K-pop artist to do so.
During the event, S.Coups donned a leather trench coat, specially designed as an homage to the iconic industrial designer Dieter Rams. His appearance on the runway was characterized by a refined and classic style, where he demonstrated remarkable confidence and elegance, despite it being his first experience in a fashion show.
Following his fashion week debut, S.Coups expressed his gratitude and excitement through his agency, highlighting his previous appearance at the 2025 Met Gala and his ambition to continue exploring diverse opportunities that allow him to share his unique energy.
Beyond the runway, S.Coups, along with fellow Seventeen member Mingyu, has made an impact on the global fashion scene. They graced the cover of the 20th anniversary issue of the prestigious fashion magazine Hypebeast and appeared on the inaugural issue of GQ Hong Kong, further solidifying their influence in the fashion industry. S.Coups’ appearance at the Met Gala also garnered attention from notable U.S. media outlets, including The Hollywood Reporter and Teen Vogue.
In addition to his fashion endeavors, S.Coups remains committed to his musical career. Alongside Mingyu, he is set to launch a special unit project, releasing their first mini-album, HYPE VIBES, on the 29th. The duo has actively participated in writing and composing all tracks on the album, including the lead single “5, 4, 3 (Pretty Woman) (feat. Lay Bankz),” reflecting their continuous artistic growth and creative exploration.
This achievement showcases S.Coups’ dynamic versatility as both a musician and a rising figure in the fashion world, offering an inspiring example of how artists can transcend boundaries to make their mark on a global scale.