Multi-platinum country music artist Russell Dickerson made a splash in Times Square with a surprise performance, announcing his participation as the second artist in the lineup for the 2026 RODEOHOUSTON®. Scheduled to perform on March 5 at NRG Stadium, this year’s RODEOHOUSTON event will take place from March 2 to March 22, 2026.
Dickerson graced the iconic New York City location with a vibrant show in front of thousands, marking a significant promotion for the Houston Livestock Show and Rodeo. The event featured a spectacular digital billboard display in Times Square, known as the Digital Beast, which illuminated the essence of RODEOHOUSTON and its dedication to celebrating Western heritage. This promotion aims to captivate millions of visitors until January 18.
During the Times Square performance, Dickerson was joined by a full band as well as RODEOHOUSTON dancers, creating an electrifying atmosphere. Fans participated in a lively rendition of “Happen to Me,” a track from Dickerson’s album *Famous Back Home*, which has gained popularity on TikTok with millions of views.
Chris Boleman, president and CEO of the Houston Livestock Show and Rodeo, expressed his excitement about bringing the spirit of Texas to such a prominent venue, emphasizing the importance of showcasing rising country talents and encouraging fans to make attendance at the event an annual tradition.
This will be Dickerson’s inaugural performance at RODEOHOUSTON, and the anticipation is building as the complete lineup for the event is set to be announced on January 8 across all official social channels. Tickets will be available for purchase starting January 15, 2026.
The Houston Livestock Show and Rodeo demonstrates a long-standing commitment to community, education, and agriculture, contributing over $660 million to Texas youth and educational programs since its inception in 1932. With activities planned such as the World’s Championship Bar-B-Que Contest from February 26-28, 2026, the event promises a celebration of Western culture that continues to unite people across traditions.
Russell Dickerson, known for his heartfelt lyrics and genre-blending style, gained significant recognition with multiple chart-topping hits, solidifying his place within today’s country music scene. His latest work, featuring eclectic influences and personal narratives, showcases his growth as an artist and capture the hearts of fans nationwide. With the 2026 RODEOHOUSTON set to be a memorable gathering, both seasoned attendees and new fans alike are encouraged to partake in this enriching experience.