Rumble Inc. has officially signed a business combination agreement with Northern Data AG, aiming to enhance Rumble Cloud’s infrastructure capabilities significantly. The deal, set to bolster Rumble’s portfolio with approximately 22,000 Nvidia GPUs, represents a pivotal moment for Rumble in its quest to establish a Freedom-First technology platform. This acquisition aligns with Rumble’s vision of a technology ecosystem grounded in freedom, privacy, independence, and resilience.
This announcement follows Rumble’s earlier exploration of potential transactions with Northern Data, a recognized leader in AI and high-performance computing infrastructure. By integrating Northern Data, Rumble seeks to accelerate its international expansion, tapping into substantial revenue growth opportunities and advancing its AI roadmap focused on creators, video, and advertising.
The strategic partnership is expected to provide Rumble with access to one of Europe’s largest GPU estates, enabling the company to scale its cloud business and continue supporting a free and open internet. With Northern Data’s established footprint across Europe and the U.S., this merger will open new avenues for investment and development in the burgeoning AI market.
Chris Pavlovski, Rumble’s CEO, remarked on the collaboration, emphasizing a common goal with Northern Data and Tether to establish a new technological landscape. He stated, “Freedom-First is the new way forward for tech,” differentiating it from the traditional big-tech entities that often prioritize control over user autonomy.
In terms of specifics, the agreement will see Rumble launching a voluntary public exchange offer for Northern Data shareholders, where each share will be exchanged for 2.0281 newly issued Class A Rumble shares. Additionally, a cash component of up to $200 million may be available to shareholders depending on a successful transaction related to Northern Data’s Corpus Christi location.
Northern Data’s co-CEO John Hoffman highlighted the necessity for a redefined computational architecture for the AI revolution, rooted not just in extensive GPU deployment but in a foundational commitment to customer empowerment.
The acceptance period for Rumble’s exchange offer is expected to commence in the second quarter of 2026, with details further disclosed through Rumble’s investor relations channels. Rumble is set to host a call with stakeholders to discuss the transaction on November 10, 2025.
Overall, this acquisition not only positions Rumble for significant growth in the AI sector but also underscores the importance of developing technology frameworks that prioritize user sovereignty and operational resilience in an increasingly digital world.