On Wednesday morning, the Pasadena Tournament of Roses honored two dozen floats that participated in the 2025 Rose Parade. Recognized in various categories, the floats were judged based on creative design, craftsmanship, artistic merit, and thematic interpretation, among other criteria. One of the most prestigious awards, the Sweepstakes Award for the most beautiful entry, was awarded to the San Diego Zoo.
As a grand tradition dating back to 1924, the awards highlight the dedication and creativity behind each float in the parade, which included nearly 40 entries this year. Sponsors for the floats range from Southern California cities to major businesses and organizations like UPS, Trader Joe’s, and the San Diego Zoo. A standout entry from Universal Pictures celebrated the musical “Wicked” featuring beloved characters Glinda and Elphaba.
The craftsmanship involved in creating a high-quality float is substantial, with average costs reaching $275,000. Following the parade, floats will be displayed at the Floatfest, providing attendees an opportunity to admire the artistry up close. Floatfest will open to the public on Wednesday afternoon and throughout Thursday and Friday, with special hours for seniors and individuals with disabilities.
A summary of the award winners includes:
– Sweepstakes: San Diego Zoo
– Americana: ELKS U.S.A
– Animation: City of Burbank
– Bob Hope Humor: Boys & Girls Club
– Crown City Innovator: La Canada Flintridge
– Director: Explore Louisiana
– Extraordinaire: One Legacy Donate Life
– Fantasy: City of South Pasadena
…and many others celebrated for various themes and presentations.
The festival not only showcases creativity but also fosters a sense of community pride and celebration, emphasizing the artistry and dedication of individuals and organizations involved in this beloved annual event. The Rose Parade continues to symbolize the spirit of innovation and beauty, promising a hopeful celebration for years to come.