Rocket Pro recently announced a series of broker-focused initiatives at the Rocket Pro Experience (RPX) event held in Detroit, reinforcing its commitment to enhancing the broker channel. The highlight of the event was the introduction of ten partner promises aimed at establishing stronger relationships with brokers and ensuring a supportive environment for their growth.
These pledges emphasize key values such as client ownership, pricing transparency, technological efficiency, and inclusivity in the home buying process. The promise that particularly stood out was the commitment to “help everyone home means everyone,” highlighting the company’s dedication to serving diverse clients, including those with less-than-perfect credit.
Dan Sogorka, General Manager of Rocket Pro, noted that these initiatives are designed to “change the narrative” and deepen collaboration with partners. Alongside the partner promises, Rocket Companies CEO Varun Krishna announced the launch of BrokerNearMe.com, a platform connecting borrowers with local brokers based on their needs and location. Sogorka expressed that this hyperlocal approach is crucial for building consumer choice and accessibility.
At the event, Chief Marketing Officer Jonathan Mildenhall, alongside EVP of Strategy and Broker Advocacy Katie Sweeney, introduced a ‘Broker Manifesto’ video that promotes a vision of empowerment and mutual growth among brokers. Mildenhall emphasized the company’s commitment to genuine marketing, stating that every broker and home featured in their campaigns is real and sourced from their platform.
In addition to these new initiatives, Rocket Pro unveiled enhanced technology solutions, including Rocket Pro Assist, an AI-driven support tool designed to provide immediate assistance on loan-related queries. This tool integrates with existing platforms to streamline the loan process and improve efficiency.
Rocket Pro also introduced Rocket Pro Navigate, an advanced AI platform intended to support loan officers with sales coaching, lead analysis, and client communications. This innovative technology empowers users to remain in control while optimizing their operations.
Through these commitments and technological advancements, Rocket Pro aims not only to strengthen their support for brokers but also to enhance the overall experience for borrowers, reaffirming their position as a leader in the mortgage industry. The emphasis on community connection and personalized support reflects a hopeful outlook on the future of home financing, ensuring that all potential homeowners have a path to fulfilling their dreams.