MTV’s programming has taken a notable turn over the years, with Rob Dyrdek’s hit show “Ridiculousness” dominating the network’s content lineup. Recent bankruptcy filings from Dyrdek’s production company, Superjacket, reveal that he earns an impressive $32.5 million annually to host the series. If the show continues its successful run into 2028 and 2029, this figure could rise to a staggering $45 million.
“Ridiculousness” functions primarily as a clip show, featuring a compilation of internet stunt fail videos, yet it stands out due to its remarkable output. The series churns out an astonishing 336 episodes each year, leaving only 29 days without new content. Since its debut in 2011, the show has amassed over 1,500 episodes. Dyrdek profits from both his role as the host and as an executive producer, receiving $61,000 per episode for hosting and an additional $21,000 as a producer, along with substantial bonuses that contribute to his lucrative earnings.
Dyrdek’s financial trajectory from the show marks a significant evolution. When “Ridiculousness” first premiered, he was earning $35,000 per episode. With his continued success, and as episode rates rise with upcoming contract negotiations, Dyrdek could soon make $101,000 per episode. This remarkable growth illustrates not only Dyrdek’s dedication to the series but also the show’s enduring appeal to MTV’s audience.
As MTV continues to rely heavily on a few standout programs, Dyrdek’s “Ridiculousness” represents not just a profitable venture for him, but also a cornerstone of the network’s current strategy to maintain viewership.