Thousands of motorcycle enthusiasts are converging in Milwaukee for the Harley-Davidson Homecoming, a vibrant festival that has transitioned from a once-every-five-years celebration to an annual event. Despite some internal challenges within the company, this year’s gathering promises an exhilarating weekend filled with music, food, and camaraderie among riders.
Attendees will enjoy various activities ranging from visits to the Harley-Davidson Museum and electric tours of the company’s headquarters to live concerts at Veterans Park. Terri Hochstaetter, a local from South Milwaukee, expressed her excitement, stating, “It’s great to see all the people coming from different states and stuff like that, and everybody’s really friendly.”
As Harley-Davidson navigates a search for a new CEO amidst internal conflicts, the event is a testament to the brand’s enduring spirit. Tori Termaat of Harley-Davidson emphasized the commitment to making this festival a yearly pilgrimage for fans, aiming to create a welcoming atmosphere for all. Longtime Harley-Davidson owner Bob Hochstaetter shared his hopes for the company’s future, emphasizing the need for leadership that understands the essence of the brand.
This year’s event features notable performances, including Buckcherry on Thursday, Hank Williams Jr. on Friday, and Chris Stapleton capping off the festivities on Saturday night. The enthusiasm in Milwaukee reflects the riders’ deep connection to Harley-Davidson and the community that surrounds it. Such events not only celebrate the brand’s legacy but also foster hope for its continuous growth and resilience in the motorcycle industry.