Rick and Morty continues to dive deep into pop culture, and Season 8 promises to embrace this trend even further. Dan Harmon, the co-creator, recently shared insights on how the show’s writers select what to parody, revealing that they often take cues from South Park in their decision-making process. Harmon explained that their “South Park rule” guides them to avoid topics that the iconic show can tackle more effectively and quickly, allowing Rick and Morty to focus on more timeless, culturally significant references that resonate longer with audiences.
As the writing team works several seasons ahead, they are constantly aware of the potential longevity of their jokes and references. Harmon poignantly noted the futility of basing an episode on fleeting pop culture moments, such as the trending discussions surrounding celebrities like Justin Baldoni. Instead, the team seeks to ensure their material doesn’t age poorly or fall flat by the time it reaches viewers years down the line.
Scott Marder, the showrunner, emphasized the challenges of predicting the impact of ideas well into the future, noting that they are currently developing content for Season 10 while viewers are just starting to enjoy Season 8. This foresight requires careful consideration, as jokes may need significant lead time to resonate.
Despite the pressures, there’s a sense of optimism surrounding the series, with the latest season being lauded as potentially the strongest yet. Many fans are eagerly awaiting the continued adventures of Rick Sanchez and his grandson Morty, hoping for a long-lasting legacy akin to Harmon’s visionary promise of a century’s worth of content. As Season 8 airs on Sundays at 11:00 p.m. ET on Adult Swim, viewers are encouraged to tune in and experience what seems to be a rejuvenated spirit within the beloved series.