Jaclyn Sienna India launched Sienna Charles, her luxury travel concierge service, in 2008 with the mindset of “faking it until making it.” At the time, her husband questioned her business acumen as they received inquiries from potential clients, despite India having no actual clients to speak of.
Fast forward sixteen years, and her strategy has proven successful. India now caters to an elite clientele, which includes world leaders and celebrities like Mariah Carey. Her clients are individuals with annual earnings exceeding $100 million, and she aims to provide them with experiences that transcend mere luxury.
India emphasizes the importance of personal connection and genuine care in her work. With a background in hospitality as a former server, she has honed her ability to understand and anticipate the needs of her clients, helping them achieve their visions for extraordinary travel experiences.
Sienna Charles is noted for its extensive network within the hospitality sector, boasting more than 2,000 relationships with hotels, high-end restaurants, and yacht providers. This expansive network enables India to craft unique travel and dining experiences that cater specifically to her clients’ desires.
Rather than simply prioritizing access to the most exclusive venues, India is committed to ensuring that her clients’ experiences are meaningful and unique. For instance, she curated a candlelight dinner in Versailles and arranged brunch on the Arc de Triomphe for her clients.
In addition to extravagant outings, India also caters to simpler requests. For example, during a trip to Ethiopia, she provided former President George W. Bush with his favorite comforts, such as peanut butter and non-alcoholic beer, while organizing a warm welcome from local children.
India’s approach is rooted in her belief that luxury is not limited to opulence; it encompasses genuine and authentic experiences. Through her daily interactions with diverse individuals, from taxi drivers to restaurant staff, she finds the most interesting options for her clients. Her philosophy emphasizes that the essence of travel lies in authentic experiences that go beyond the usual luxuries.