Xavier Rees, the CEO of AMV Group, is being recognized for his exemplary leadership style, which aligns with the principles of the New Language of Leadership—an initiative aimed at advancing gender equality in the industry. As outlined in WACL’s 50% CEO Playbook, Rees embodies essential leadership traits such as emotional intelligence and collaboration, which have often been overlooked due to their association with femininity. Unlike traditional views that prioritize more masculine qualities, Rees champions a balanced approach that acknowledges the value of both masculine and feminine traits in the workplace.
His leadership is characterized by a positive, forward-looking perspective, allowing him to make tough decisions while also fostering an inclusive environment. Rees’s commitment to the values of the Represent Me initiative ensures that women and girls see authentic representations of themselves in advertising and communications.
Similarly, former professional footballer Ian Wright shines as a powerful ally for gender equality. Known for his emotional openness and vulnerability, Wright defies traditional masculinity standards by advocating fearlessly for women’s sports. He actively addresses disparities in the industry, encouraging men to support gender equity without compromising their own identities.
Together, Rees and Wright exemplify a progressive shift in leadership that values inclusivity and emotional engagement, setting a positive example for future generations in both the corporate and sports sectors. By embracing these attributes, they contribute to a more equitable society where diverse voices are represented and valued.
This article showcases the importance of recognizing and nurturing both masculine and feminine qualities in leadership roles. As leaders like Rees and Wright continue to break down gender stereotypes, the future appears promising for a more balanced and equitable industry.