Xavier Rees, the CEO of AMV Group, is being recognized for embodying a transformative approach to leadership that promotes gender equality in the workplace. As highlighted by WACL’s five levers of change, which includes a focus on a “New Language of Leadership,” Rees exemplifies essential qualities such as emotional intelligence and collaboration. These attributes, while often overlooked in business and society due to their traditionally feminine associations, are increasingly acknowledged for their effectiveness. Rees embraces these qualities, valuing them alongside more traditional leadership traits like confidence and decisiveness, which he approaches in a constructive and forward-thinking manner.
Rees’s work aligns with initiatives such as WACL’s Represent Me, which aims to ensure women and girls see authentic representations of themselves in advertising and communications. His commitment to fostering an environment where both feminine and masculine values are respected is crucial for driving meaningful change in the industry.
Similarly, Ian Wright, a former professional footballer and media personality, represents these progressive ideals. He showcases traditionally feminine-coded qualities by sharing vulnerability and openly expressing a range of emotions. Wright is also a passionate advocate for women’s sports, bravely addressing inequities and demonstrating to his substantial male audience that supporting equality is a strength, not a weakness.
In summary, both men are championing a more inclusive and diverse landscape, where leadership transcends gender norms and values a blend of traditionally masculine and feminine qualities. This shift not only promotes gender equality but also enriches our understanding of effective leadership overall. Their examples inspire hope for a future where vulnerability is celebrated and equality is pursued actively, encouraging others to embrace a broader definition of strength and leadership in their own environments.