Masai Ujiri, the former head of basketball operations for the NBA champion Toronto Raptors, reflects fondly on his childhood in Nigeria, describing it as a time of “freedom” compared to the lives of today’s youth. Ujiri, who experienced a carefree environment where children could explore freely, play basketball, and enjoy friendships, believes that modern children face a more restricted upbringing. His own upbringing was influenced greatly by his parents, who encouraged open-mindedness.
At 55, Ujiri is dedicated to fostering opportunities for youth through his organization, Giants of Africa, which he founded in 2003. Initially established to scout basketball talent across Africa, the initiative has expanded to include basketball clinics, cultural events, and tournaments aimed at empowering the next generation. Ujiri is passionate about strengthening the pipeline from Africa to the NBA while simultaneously uplifting the continent itself.
This summer, from July 26 to August 2, Ujiri will host the Giants of Africa Festival in Kigali, Rwanda. This event will bring together hundreds of young basketball players from across the continent, as well as feature renowned Afrobeats artists like Kizz Daniel and Timaya, alongside notable figures such as Kawhi Leonard, Chris Tucker, and Candace Parker.
Ujiri recalls his own experiences from 1985 as a participant in a basketball tournament in Nigeria, noting the camaraderie and relationships built among players from diverse backgrounds. He aims to recreate this sense of togetherness at the festival, where young attendees benefit from mentorship and connection through sports and music. Ujiri emphasizes the importance of inclusive experiences for young girls, ensuring that they also have a space to thrive.
Reflecting on the past, Ujiri sees a parallel between the joy and freedom felt by the children at the Giants of Africa Festival and his own childhood experiences. He describes the confidence and camaraderie he observed among attendees, highlighting moments of connection among kids hailing from different nations.
As a mentor, Ujiri aims to show young attendees that there are various career paths in sports beyond just playing. He shares his own journey from being a young basketball enthusiast to becoming an influential figure in the NBA, inspiring children to explore diverse opportunities in sports and related fields.
With a spirited energy, Ujiri looks forward to continuing his work, radiating an infectious optimism as he embraces the potential within each child. His dedication serves to bolster the belief that through culture and sport, young people can forge their paths toward success, much like he has.