Reebok is set to take viewers on a captivating journey with their new Netflix docuseries titled “Power Moves,” premiering on June 4, 2025. This six-episode series offers a behind-the-scenes look at Reebok’s dynamic resurgence in the basketball world, spearheaded by the iconic Shaquille O’Neal as President of Reebok Basketball, and Allen Iverson as Vice President.
The series captures the strategic initiatives and heartfelt passion that are driving Reebok’s transformation into a key player in sports culture once again. With a focus on their Boston headquarters and critical decisions made in real time, viewers will gain insight into how Reebok is reclaiming its legacy in basketball.
The official trailer for “Power Moves” will be released on May 7, 2025, across all digital and social media platforms, building anticipation for the series. Stakeholders such as Todd Krinsky, CEO of Reebok, along with various Reebok athletes and creators, including Angel Reese, will also feature in this exciting project.
“Power Moves” reflects not just the journey of a sports brand but emphasizes themes of legacy, leadership, and the importance of believing in a vision greater than oneself. As Reebok builds cultural momentum, this series highlights the passion and dedication underlying its next chapter.
This collaborative effort between Reebok, Jersey Legends, and The Intellectual Property Corporation promises to be a source of inspiration and a reminder of the transformative power of commitment in the world of sports and beyond.