In 2008, Jaclyn Sienna India launched Sienna Charles, a boutique travel concierge service, with the determination to succeed despite lacking clients at the start. Initially, when potential customers reached out, she often had to inform them that her services were fully booked, even though she was just beginning.
Now, sixteen years later, India has built a successful clientele that includes world leaders, such as former President George W. Bush, and high-profile celebrities like Mariah Carey. Her targeted clientele typically generates over $100 million a year, representing individuals who have access to immense resources.
What sets India apart is her dedication and personal approach. She emphasizes that while her clients hold significant power and connections, building relationships and genuinely caring for her clients is crucial to her business. Drawing from her background as a server, she understands the nuances of service and the importance of attentiveness.
Sienna Charles features an extensive network of over 2,000 contacts in the hospitality sector, which India expertly leverages to offer bespoke travel and dining experiences. She conveys that her clients often have a clear vision for their needs but may lack the access and creativity to realize them fully. India prides herself on interpreting client requests and delivering tailored experiences.
Rather than simply seeking out the most luxurious venues, her focus is on crafting truly worthwhile experiences. For instance, rather than promoting the renowned French Laundry, she suggests more unique dining experiences like Single Thread Farms.
India has arranged remarkable events, such as a candlelight dinner in Versailles and brunch atop the Arc de Triomphe. Additionally, she often combines meals with opportunities to meet influential figures, such as the Hermes and Fendi families.
On occasion, her clients request more straightforward comforts. For example, while traveling to Ethiopia, she ensured that President Bush had familiar items like peanut butter and non-alcoholic beer, along with a warm welcome from local children.
“I genuinely care about people,” India stated, highlighting her day-to-day interactions with various individuals to uncover intriguing options for her clients. She believes that luxury is not just about opulence but encompasses authentic and meaningful experiences.