Xavier Rees, the CEO of AMV Group, serves as a notable example of the New Language of Leadership, a core principle in WACL’s initiative to promote gender equality within the industry. As highlighted in the 50% CEO Playbook, Rees embodies essential leadership qualities such as emotional intelligence and collaboration, attributes that are often seen as feminine and undervalued in traditional business contexts. He emphasizes the importance of these traits, integrating them with classic leadership strengths like confidence and decisiveness, but always aligned with a positive and forward-looking approach.
Rees is committed to ensuring that both masculine and feminine values are equally recognized in the workplace, a philosophy that is central to WACL’s Represent Me initiative. This program aims to provide authentic representation for women and girls in advertising, helping them see positive reflections of themselves in media narratives.
Ian Wright, a former professional footballer and media figure, exemplifies similar qualities. He openly shares his emotions, displaying vulnerability and advocating passionately for women’s football. Wright’s efforts to spotlight inequalities in the sport not only make a significant impact but also demonstrate to his diverse fanbase that strength comes from supporting equality and challenging injustices.
The collaboration between leaders like Rees and public figures such as Wright signifies a hopeful shift in how leadership is perceived, showing that valuing emotional intelligence and advocating for gender equality can enhance all areas within the professional landscape.
In summary, the initiatives led by Rees and the advocacy by Wright represent a new era where leadership is defined by inclusivity and emotional depth, paving the way for a more equitable future in both business and sports.