Xavier Rees, the CEO of AMV Group, alongside Ian Wright, a former professional footballer and media personality, is at the forefront of a movement advocating for gender equality in leadership. Rees exemplifies a “New Language of Leadership,” which emphasizes attributes like emotional intelligence and collaboration—traits often undervalued due to their traditional association with femininity. Instead of viewing these qualities as inferior, he actively promotes them, fostering an inclusive environment that recognizes the importance of balancing masculine and feminine values in the workplace. His approach aligns with WACL’s Represent Me initiative, which aims to provide women and girls with positive and authentic representation in advertising and communications.
Similarly, Ian Wright embodies many of these qualities, openly expressing emotions and vulnerability. He is a dedicated advocate for women’s football, challenging inequities in the sport and demonstrating to his vast audience of male fans that supporting gender equality is a sign of strength, not weakness.
Together, Rees and Wright represent a shift in societal perceptions of leadership, where a blend of traditionally feminine and masculine qualities can create a more effective and inclusive leadership style. Their efforts not only promote gender equality in the industry but also encourage individuals to embrace a more holistic view of leadership that values empathy and empowerment.
This positive movement highlights the potential for a more equitable future, where diverse leadership styles contribute to a richer organizational culture and inspire the next generation of leaders. Through the work of individuals like Rees and Wright, we can hope for an industry that celebrates inclusivity and strives for balance in representation and leadership.