Reddit is making a significant move into the sports marketing arena with several new partnerships announced on Monday. The social media platform has aligned itself with prominent sports leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
As part of these partnerships, Reddit users will gain access to a variety of exclusive content, such as video highlights from games and tournaments, player AMAs (ask me anything sessions), behind-the-scenes footage, and other unique material contributed by the leagues throughout their events and seasons.
Reddit reports having over 1,000 active communities focused on sports, which have seen a notable surge in interest. Screenviews on sports-related forums reportedly increased by 26% in the past year.
The sports marketing industry is expected to grow by more than 20%, reaching a value of over $55 billion by 2030, as fans increasingly turn to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
In pursuit of new revenue streams ahead of its public offering, Reddit previously secured a $60 million-per-year AI licensing agreement with Google. Following the announcement of these sports partnerships, Reddit’s shares increased nearly 7% on Monday.
Here are some key statistics:
– 1,000: Number of sports-related Reddit forums
– 20.4 billion: Redditors’ screenviews of sports-related forums over the last year
– 249 million: Monthly engagements (including posts, votes, comments) in sports subreddits worldwide
– $55 billion: Projected value of the sports marketing sector by 2030
– $243 million: Reddit’s first-quarter revenue