Reddit is making significant moves in the sports marketing arena with the announcement of new partnerships with prominent sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR.
Beginning Monday, Reddit users will gain access to a range of exclusive content related to these leagues, such as video highlights from games and tournaments, player “Ask Me Anything” sessions, behind-the-scenes videos, and other special features throughout the sports seasons and major events.
The platform reported that it hosts over 1,000 active communities focusing on sports, with engagement in those forums seeing a substantial increase. Screenviews in sports-related discussions have risen by 26% in the past year.
Experts predict that the sports marketing industry will experience significant growth, with expectations for its value to surpass $55 billion by 2030. Fans are increasingly turning to platforms like YouTube, Facebook, and X (formerly Twitter) for sports-related content.
In its efforts to enhance revenue streams ahead of its planned public offering, Reddit previously secured a $60 million-per-year AI licensing agreement with Google. Following the announcements of these new sports partnerships, Reddit’s shares saw a nearly 7% increase on Monday.
Key statistics include:
– 1,000: Number of sports-related Reddit forums
– 20.4 billion: Screenviews of sports-related forums over the last year
– 249 million: Monthly engagements (posts, votes, comments) in global sports subreddits
– $55 billion: Projected value of the sports marketing sector by 2030
– $243 million: Reddit’s revenue for the first quarter of the year