Reddit is making a significant move into the sports marketing arena with several new partnerships announced on Monday. The social media platform has joined forces with major sports leagues including the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA Tour, and NASCAR.
As part of these collaborations, Reddit users will have access to video highlights from various games and tournaments, player AMAs (Ask Me Anything sessions), behind-the-scenes videos, and other exclusive content posted by the leagues during their seasons and key events.
The platform has reported over 1,000 active communities focused on sports, with a notable increase in engagement within these forums. Specifically, screenviews of sports-related threads have surged by 26% over the past year.
The sports marketing industry is projected to grow by more than 20%, reaching an estimated value exceeding $55 billion by 2030. Fans are primarily exploring sports content through platforms like YouTube, Facebook, and X (formerly known as Twitter).
In recent months, Reddit has been exploring new revenue streams in preparation for its anticipated public offering. Earlier this year, it secured a $60 million annual AI licensing agreement with Google. Following the announcement of the new sports partnerships, Reddit experienced a nearly 7% jump in its stock price on Monday.
Key statistics include:
– 1,000: Number of sports-related Reddit forums
– 20.4 billion: Screenviews by Reddit users in sports-related forums over the last year
– 249 million: Monthly interactions (posts, votes, comments) in sports subreddits worldwide
– $55 billion: Projected worth of the sports marketing sector by 2030
– $243 million: Reddit’s revenue for the first quarter