Reddit is making a significant move into the sports marketing industry. On Monday, the platform announced new partnerships with several prominent sports leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
Through these partnerships, Reddit users will gain access to game highlights, player Q&A sessions, exclusive behind-the-scenes footage, and other special content shared by the leagues during their seasons and major events.
The platform reports that it boasts over 1,000 active sports communities, with user engagement in these forums rising sharply. Screenviews related to sports content on Reddit have surged by 26% in the past year.
The sports marketing industry is projected to grow by more than 20%, reaching over $55 billion by 2030, as fans increasingly look to platforms like YouTube, Facebook, and X (formerly Twitter) for sports-related content.
Reddit has been exploring new revenue opportunities as it prepares for a public offering. Earlier this year, it secured a deal worth $60 million annually for AI licensing with Google. Following the announcement of the sports partnerships, Reddit’s shares rose nearly 7%.
In summary, the latest statistics highlight the scope of Reddit’s sports-related activities:
– 1,000 sports-related forums on the platform
– 20.4 billion screenviews in the past year for sports-themed content
– 249 million global monthly engagements in sports subreddits
– $55 billion estimated growth in the sports marketing sector by 2030
– $243 million in revenue reported by Reddit for the first quarter.