Reddit is diving into the sports marketing industry with new partnerships involving several prominent sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR. The social media platform announced these collaborations on Monday, promising users access to video highlights from games, player Q&A sessions, exclusive behind-the-scenes content, and more throughout each league’s season and major events.
With over 1,000 active communities focused on sports, Reddit has seen a significant surge in user engagement within these forums. Traffic to sports-related discussions has risen by 26% in the past year.
The sports marketing sector is projected to grow by more than 20%, reaching a value of over $55 billion by 2030. Fans are increasingly accessing sports content through platforms like YouTube, Facebook, and X (formerly Twitter).
In recent months, Reddit has been exploring new revenue streams as it prepares for a public offering. Earlier this year, it entered a $60 million annual AI licensing agreement with Google. Following the announcement of its sports partnerships, Reddit’s shares gained nearly 7%.
Key metrics highlight the platform’s growing influence in sports discussions:
– 1,000 sports-related forums
– 20.4 billion screenviews in the past year
– 249 million monthly engagements in sports subreddits globally
– $243 million in reported first-quarter revenue.