Reddit is making a significant move into the sports marketing arena, unveiling new partnerships with several major sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR.
Beginning Monday, Reddit users will have access to an array of content, including video highlights from games and tournaments, player Q&A sessions, behind-the-scenes footage, and exclusive posts from the leagues during their respective seasons and major events.
The platform boasts over 1,000 active sports communities, with engagement increasing markedly. According to Reddit, screenviews for sports-related forums have surged by 26% in the past year.
The sports marketing industry is projected to grow by over 20%, reaching a value exceeding $55 billion by 2030, with fans increasingly turning to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
In its efforts to bolster revenue ahead of a potential public offering, Reddit previously inked a $60 million annual AI licensing agreement with Google. Following its successful IPO, the company reported first-quarter revenues nearly 50% higher than the previous year, and Reddit’s stock rose nearly 7% on Monday after the announcement of the sports partnerships.
Key Statistics:
1,000: Active sports-related Reddit forums
20.4 billion: Screenviews of sports-related Reddit content over the past year
249 million: Monthly engagements (posts, votes, comments) in global sports subreddits
$55 billion: Projected value of the sports marketing sector by 2030
$243 million: Reddit’s revenue for the first quarter