Reddit is diving into the thriving sports marketing industry with new partnerships announced on Monday with major sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR.
As part of this initiative, Reddit users will have access to exclusive content, including video highlights from games and tournaments, player AMAs (Ask Me Anything sessions), behind-the-scenes footage, and other special updates shared by the leagues throughout their seasons and significant events.
The platform boasts over 1,000 active sports communities, with significant growth noted in user engagement. Screen views on sports-related forums surged by 26% over the past year.
According to industry forecasts, the sports marketing sector is anticipated to grow by more than 20% to exceed a value of $55 billion by 2030, as fans increasingly turn to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
To enhance its revenue streams ahead of a planned initial public offering, Reddit entered a $60 million-per-year AI licensing agreement with Google in February. Following the successful IPO, the company reported first-quarter revenues nearly 50% higher than the previous year. Reddit’s stock rose nearly 7% on Monday in response to the new sports partnerships.
In summary:
1,000: Amount of sports-related Reddit forums
20.4 billion: Total screen views for sports-related Reddit forums over the past year
249 million: Monthly engagements (posts, votes, comments) in sports subreddits globally
$55 billion: Projected value of the sports marketing sector by 2030
$243 million: Reddit’s first-quarter revenue