Reddit is making a significant move into the sports marketing arena with new partnerships announced this week. The social media platform has teamed up with prominent sports leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
As part of these collaborations, Reddit users will receive exclusive video highlights from games and tournaments, AMAs (Ask Me Anything sessions) with players, and behind-the-scenes content from the leagues throughout their respective seasons and major events.
Reddit boasts over 1,000 active communities focused on sports, and interest in these forums has surged, with screenviews for sports-related discussions increasing by 26% in the past year.
The sports marketing industry is poised for significant growth, projected to exceed $55 billion by 2030, as fans increasingly turn to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
To bolster its revenue as it prepares for an initial public offering (IPO), Reddit previously secured a $60 million per year AI licensing agreement with Google. Following the announcement of its new sports partnerships, Reddit shares saw a nearly 7% increase on Monday.
Key figures include:
1,000: Number of sports-related Reddit forums
20.4 billion: Screenviews on sports-related forums over the last year
249 million: Monthly engagements in sports subreddits globally
$55 billion: Projected value of the sports marketing sector by 2030
$243 million: Reddit’s revenue for the first quarter