Reddit is making a significant move into the sports marketing arena, announcing a series of partnerships with prominent sports leagues including the NFL, NBA, MLB, PGA Tour, and NASCAR.
As part of this initiative, Reddit users will gain access to a variety of content, such as video highlights from games, player Q&A sessions, behind-the-scenes footage, and exclusive material shared by the leagues throughout their seasons and major events.
The social media platform boasts over 1,000 active sports communities, which have seen substantial growth in user engagement. Screenviews on sports-related forums surged by 26% in the past year.
The sports marketing industry is projected to grow by over 20%, reaching a value exceeding $55 billion by 2030, with fans increasingly turning to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
In its efforts to enhance revenue as it prepares for a public offering, Reddit finalized a $60 million-per-year AI licensing agreement with Google in February. Following the announcement of these new sports partnerships, Reddit’s shares rose nearly 7%.
Key statistics include:
– 1,000: Number of sports-related forums on Reddit
– 20.4 billion: Screenviews of sports-related content on Reddit over the past year
– 249 million: Monthly interactions (posts, votes, comments) in sports subreddits worldwide
– $55 billion: Estimated worth of the sports marketing sector by 2030
– $243 million: Reddit’s revenue in the first quarter