Reddit is making a significant move into the sports marketing arena, announcing several new partnerships with prominent sports leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
As part of these partnerships, Reddit users will have access to video highlights from games and tournaments, player ask-me-anything sessions, behind-the-scenes footage, and various exclusive content shared by the leagues throughout their seasons and major events.
The platform boasts over 1,000 active communities focused on sports, and engagement in these forums has surged, with a reported 26% increase in screen views over the past year.
The sports marketing industry is projected to grow by over 20%, reaching a value exceeding $55 billion by 2030. Fans are increasingly turning to platforms like YouTube, Facebook, and X (formerly Twitter) for sports-related content.
Reddit has been exploring new revenue avenues as it prepares for a public offering. Earlier this year, the company secured a $60 million annual AI licensing deal with Google. Following its successful IPO, Reddit reported a nearly 50% year-over-year increase in first-quarter revenues, and its shares rose nearly 7% on Monday after the announcement of the new sports partnerships.
Key statistics include:
1,000: Number of sports-related Reddit forums
20.4 billion: Redditors’ screen views of sports-related forums over the last year
249 million: Monthly engagements (posts, votes, comments) in sports subreddits globally
$55 billion: Estimated value of the sports marketing sector by 2030
$243 million: Reddit’s first-quarter revenue