Reddit is making a significant move into the sports marketing industry by announcing new partnerships with several major sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR. This initiative, revealed on Monday, aims to enhance the platform’s engagement with sports fans.
Through these partnerships, Reddit users will gain access to a variety of exclusive content, such as video highlights from games, player Q&A sessions, behind-the-scenes footage, and other special features shared by the leagues throughout their seasons and major events.
The social media platform boasts over 1,000 active communities dedicated to sports, with a reported 26% increase in screenviews in sports-related forums over the past year. This rise in user interest comes as the sports marketing sector is projected to grow by more than 20%, reaching over $55 billion by 2030, with fans increasingly turning to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
As Reddit prepares for its IPO, it has been exploring new revenue opportunities, including a $60 million annual AI licensing deal with Google announced in February. Following the news of its sports partnerships, Reddit’s shares saw a nearly 7% increase on Monday.
Key statistics include:
– 1,000 sports-related Reddit forums
– 20.4 billion screenviews in these forums over the past year
– 249 million monthly engagements (posts, votes, comments) in sports subreddits worldwide
– An estimated value of the sports marketing industry of $55 billion by 2030
– Reddit’s first-quarter revenue reported at $243 million.