Reddit is making a significant move into the sports marketing arena with the announcement of multiple new partnerships with prominent sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR.
Starting Monday, Reddit users will have access to a variety of exciting content, including video highlights of games and tournaments, player AMA sessions, behind-the-scenes footage, and exclusive content shared by these leagues during their respective seasons and key events.
The platform boasts over 1,000 active communities focused on sports, with a notable increase in engagement. Reports indicate that screenviews within sports-related forums have surged by 26% over the past year.
The sports marketing sector is projected to grow by more than 20%, reaching an estimated value of over $55 billion by 2030, as fans primarily engage with sports content on platforms like YouTube, Facebook, and X (formerly known as Twitter).
In its efforts to bolster revenue ahead of a potential public offering, Reddit recently entered a $60 million-per-year AI licensing agreement with Google. Following these announcements, the company’s shares rose nearly 7% on Monday after revealing the new sports partnerships.
Key statistics include:
– 1,000: Number of sports-focused Reddit forums
– 20.4 billion: Total screenviews of sports-related forums in the past year
– 249 million: Monthly engagements (posts, votes, comments) in sports subreddits globally
– $55 billion: Projected worth of the sports marketing sector by 2030
– $243 million: Reddit’s revenue for the first quarter