Reddit is making a significant move into the sports marketing industry with a series of new partnerships. On Monday, the social media platform announced collaborations with prominent sports leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
As part of this initiative, Reddit users will gain access to exclusive content such as video highlights from games and tournaments, player Q&A sessions (also known as AMAs), behind-the-scenes footage, and other special materials shared by the leagues throughout their respective seasons and major events.
Reddit highlighted that it has over 1,000 active communities focused on sports, which have seen a notable surge in interest. The platform reported a 26% increase in screenviews on sports-related forums over the past year.
The sports marketing sector is projected to grow by more than 20%, reaching an estimated value of over $55 billion by 2030, as fans primarily engage with sports-related content on platforms like YouTube, Facebook, and X (formerly Twitter).
In its efforts to strengthen revenue streams ahead of a potential IPO, Reddit previously signed a $60 million annual AI licensing deal with Google in February. Following the announcement of its new sports partnerships, Reddit shares saw a nearly 7% increase on Monday.
Key statistics include:
– 1,000: Number of sports-related Reddit forums
– 20.4 billion: Screenviews of sports-related content on Reddit over the past year
– 249 million: Monthly engagements (posts, votes, comments) in sports subreddits worldwide
– $55 billion: Projected value of the sports marketing sector by 2030
– $243 million: Reddit’s revenue in the first quarter of the fiscal year