Reddit is making a significant move into the sports marketing arena. On Monday, the social media platform revealed partnerships with major sports organizations, including the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA Tour, and NASCAR.
As a result of these collaborations, Reddit users will enjoy access to a variety of exclusive content such as game and tournament video highlights, player AMAs (Ask Me Anything sessions), behind-the-scenes footage, and additional special features shared by the leagues throughout their seasons and significant events.
Reddit boasts over 1,000 active communities focused on sports, with engagement in these forums seeing a substantial rise. The platform reported a 26% increase in screenviews for sports-related discussions over the past year.
The overall sports marketing industry is projected to grow by more than 20% to exceed $55 billion by 2030, with fans increasingly accessing sports content on YouTube, Facebook, and X (formerly Twitter).
In its pursuit of new revenue opportunities ahead of its IPO, Reddit previously secured a $60 million annual AI licensing agreement with Google in February. Following the announcement of these sports partnerships, Reddit’s shares rose by nearly 7% on Monday.
Key statistics include:
– 1,000: Number of sports-related forums on Reddit
– 20.4 billion: Screenviews of sports forums by Reddit users in the last year
– 249 million: Monthly interactions (posts, votes, comments) in global sports subreddits
– $55 billion: Projected value of the sports marketing sector by 2030
– $243 million: Reddit’s first-quarter revenue