Reddit is making a significant move into the sports marketing arena with the announcement of new partnerships with several major sports leagues. These leagues include the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA Tour, and NASCAR (National Association for Stock Car Auto Racing).
As part of these collaborations, Reddit users will gain access to a variety of exclusive content, including video highlights from games and tournaments, player AMA (Ask Me Anything) sessions, behind-the-scenes videos, and other special postings from the leagues throughout their seasons and major events.
The platform has reported having over 1,000 active communities dedicated to sports, with user engagement in these forums surging significantly. In the past year, views of sports-related discussions on Reddit have increased by 26%.
The sports marketing sector is projected to grow by more than 20%, expected to exceed $55 billion by the year 2030. Fans are increasingly seeking sports content on platforms like YouTube, Facebook, and X (formerly Twitter).
In anticipation of becoming a publicly traded company, Reddit has been exploring new revenue opportunities. Earlier this year, it secured a $60 million-per-year AI licensing agreement with Google. Following the announcement of its new sports partnerships, Reddit saw its shares rise nearly 7%.
Key figures from Reddit’s sports engagement include:
– 1,000 active sports-related forums
– 20.4 billion screenviews on sports-related forums in the past year
– 249 million monthly engagements (posts, votes, comments) in sports subreddits globally
– An estimated $55 billion value for the sports marketing sector by 2030
– $243 million in Reddit’s first-quarter revenue.