Reddit is making a significant move into the sports marketing industry. On Monday, the social media platform revealed new partnerships with leading sports leagues, including the NFL, NBA, MLB, PGA Tour, and NASCAR.
These collaborations will provide Reddit users with access to a variety of exclusive content, such as video highlights from games and tournaments, player Q&A sessions, behind-the-scenes footage, and other special material from the leagues during their seasons and major events.
Reddit boasts over 1,000 active communities dedicated to sports, and engagement in these forums has grown substantially. The platform reports that views on sports-related forums have risen by 26% over the past year.
The sports marketing industry is projected to grow by over 20%, surpassing $55 billion by 2030, with fans increasingly turning to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
As Reddit prepares for a public offering, it has been exploring new revenue streams, including a $60 million annual AI licensing deal with Google announced in February. Following the announcement of these sports partnerships, Reddit’s shares rose nearly 7% on Monday.
Key statistics include:
1,000: Number of sports-related Reddit forums
20.4 billion: Screenviews of sports-related forums in the past year
249 million: Monthly engagements in sports subreddits worldwide
$55 billion: Estimated value of the sports marketing sector by 2030
$243 million: Reddit’s revenue for the first quarter