Reddit is making a significant move into the sports marketing industry. On Monday, the social media platform unveiled multiple partnerships with prominent sports leagues, including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
As part of these partnerships, Reddit users will gain access to video highlights from games and tournaments, player “Ask Me Anything” sessions, behind-the-scenes content, and other exclusive materials shared by the leagues during their seasons and major events.
The platform boasts more than 1,000 active sports communities, and interest in these forums has surged. According to Reddit, screenviews in sports-related discussions have increased by 26% over the past year.
The sports marketing sector is projected to grow by over 20% to exceed $55 billion by 2030, with fans largely turning to platforms such as YouTube, Facebook, and X (formerly Twitter) for sports-related content.
In an effort to enhance its revenue streams ahead of a public offering, Reddit signed a $60 million annual AI licensing agreement with Google in February. Following a successful IPO, the company reported first-quarter revenues that were nearly 50% higher than the previous year. Reddit’s shares experienced a nearly 7% increase on Monday following the announcement of the new sports partnerships.
By the numbers:
– 1,000 active sports-related Reddit forums
– 20.4 billion screenviews of sports forums over the last year
– 249 million monthly engagements in sports subreddits globally
– $55 billion estimated value of the sports marketing sector in 2030
– $243 million Reddit’s first-quarter revenue