Reddit is making a significant move into the thriving sports marketing arena.
On Monday, the social media platform revealed new partnerships with major sports leagues, including the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA Tour, and NASCAR (National Association for Stock Car Auto Racing).
These collaborations will allow Reddit users to access video highlights from games and tournaments, engage in player AMAs (ask me anything sessions), watch behind-the-scenes footage, and enjoy other exclusive content from the leagues throughout their seasons and major events.
The platform boasts over 1,000 active communities focused on sports, with a marked increase in user interest. Reddit reported that screenviews in sports-related forums surged by 26% over the past year.
The sports marketing sector is projected to grow by more than 20%, reaching a value exceeding $55 billion by 2030. Fans are increasingly turning to platforms like YouTube, Facebook, and X (formerly known as Twitter) for sports content.
In an effort to boost revenue ahead of its anticipated public offering, Reddit secured a $60 million-per-year AI licensing agreement with Google earlier this year. Following the announcement of these new sports partnerships, Reddit’s shares rose nearly 7% on Monday.
Key Statistics:
1,000: Number of sports-related Reddit forums
20.4 billion: Screenviews of sports-related Reddit forums in the last year
249 million: Monthly engagements (posts, votes, comments) in global sports subreddits
$55 billion: Projected value of the sports marketing industry by 2030
$243 million: Reddit’s revenue for the first quarter.