Reddit is making a significant move into the sports marketing arena with the announcement of several new partnerships with major sports leagues. These leagues include the National Football League (NFL), the National Basketball Association (NBA), Major League Baseball (MLB), the PGA Tour, and the National Association for Stock Car Auto Racing (NASCAR).
Starting this week, Reddit users will have access to video highlights from games and tournaments, player AMA sessions, behind-the-scenes videos, and exclusive content shared by the leagues during their seasons and major events.
The platform highlighted that it hosts over 1,000 active sports communities, which have seen a notable increase in engagement. Screenviews for sports-related forums grew by 26% in the past year, indicating a heightened interest among users.
The sports marketing sector is projected to expand by more than 20%, reaching an estimated value of over $55 billion by 2030, with fans increasingly turning to platforms like YouTube, Facebook, and X (formerly known as Twitter) for sports content.
In its quest for increased revenue, Reddit has been exploring various strategies, including a $60 million-per-year AI licensing agreement with Google earlier this year. Following successful financial results, Reddit’s shares surged nearly 7% on Monday in response to the announcement of these new sports partnerships.
Here are some key figures related to Reddit’s sports engagement:
1,000: The number of sports-related forums on Reddit
20.4 billion: Total screenviews of sports-related forums over the past year
249 million: Monthly engagements (including posts, votes, and comments) in sports subreddits worldwide
$55 billion: Estimated worth of the sports marketing industry by 2030
$243 million: Reddit’s revenue for the first quarter of the year