Reddit is making significant strides in the sports marketing arena with new partnerships announced on Monday with major sports leagues including the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), PGA Tour, and NASCAR.
As part of these collaborations, Reddit users will gain access to a variety of exclusive content such as video highlights from games and tournaments, player AMAs (Ask Me Anything sessions), behind-the-scenes videos, and other special media shared by the leagues throughout their respective seasons and key events.
The platform reports having over 1,000 active sports communities, with interest in these forums seeing a notable surge. In the past year, screenviews of sports-related content on Reddit have risen by 26%.
The sports marketing industry is projected to grow more than 20%, reaching a value exceeding $55 billion by 2030. Fans are increasingly turning to platforms like YouTube, Facebook, and X (formerly Twitter) for sports content.
As Reddit prepares for a potential public offering, it has been exploring new revenue streams, including a $60 million annual AI licensing agreement with Google, established in February. Following the announcement of these sports partnerships, Reddit’s shares increased almost 7% on Monday.
Key statistics include:
– 1,000 sports-related Reddit forums
– 20.4 billion screenviews on these forums in the past year
– 249 million monthly engagements (posts, votes, comments) in sports subreddits globally
– $55 billion estimated value of the sports marketing sector by 2030
– $243 million in Reddit’s first-quarter revenue.